Happy Launch Week!
My book, The Art of Intentional Dressing, is now yours ❤️
I’m writing this after what feels like weeks of living out of suitcases and airport lounges, with a sustenance of black coffee, adrenaline, and the deepest gratitude.
We went straight from The Devil Wears Prada 2 press tour (which took us from Mexico City to Tokyo to Seoul to Shanghai to NYC, London and back!!) into book press and the beginning of tour for my new book The Art of Intentional Dressing, and I’m not going to pretend there haven’t been moments where I’ve thought- wait, what city am I in right now??
It’s been go, go, go. Beautifully so- but nonstop nonetheless.
And what I’ve realized in the middle of all of it is that grounding becomes less of a luxury and more of a necessity. Tiny rituals matter more than ever right now- five quiet minutes in the morning, a scent that instantly brings me back into my body, choosing an outfit that supports me rather than performs for everyone else.
Returning, over and over again, to those six words- how do I want to feel?
Those words have become an anchor for me through this entire experience. And what I feel right now- gratitude, pride, and humility.
Stop 1: Book Launch Party
The first celebration for the book at Portrait Bar inside the Fifth Avenue Hotel was exactly the energy I needed to step fully into this new era- intimate, warm, intentional.
There’s something surreal about standing in a room full of people who have supported your work, your vision, your voice- and feeling genuinely held by them. While the party felt glamorous, the real truth behind it is that writing a book is deeply vulnerable and anything but posh. You’re sharing ideas that lived quietly inside of you for years and putting them out in the world with a hope that they’ll be received- but no guarantee.
Celebrating with my friends, clients, team, gave me a much-needed energy push to shift gears from one mindset to the next.
I left feeling incredibly supported- and so, so incredibly lucky.
La Ligne, Community, and Those Six Words
Next stop- La Ligne NYC!
I was so honored to have my first tour stop hosted by the incredible Meredith Melling, Molly Howard, and Valerie Macaulay. It all felt very in alignment after just launching my capsule collection with La Ligne (which you can shop here!!) There’s such a natural ease and elegance to the La Ligne woman that has always resonated with me- she dresses with intention, but she also lives fully in her pieces.
What moved me most, though, was meeting so many of you!!! Hearing what those six words- how do I want to feel?- have changed the way you approach getting dressed, their mornings, even themselves… that truly meant so much ❤️
This book was never about clothes- it’s about using your wardrobe as a portal back to yourself. And hearing that connection reflected back to me- I can’t even describe how it made me feel!
LAUNCH DAY!!
Launch day itself was a whirlwind- throughout all the nonstop conversations and press, there were so many moments where I had to stop and remind myself to actually take it in.
I’m so grateful to my team, who carried this alongside me every step of the way- there is no version of this where I did it alone. Fashion may look individual from the outside, but every meaningful thing I’ve ever done has been collaborative at its core- this book included.
Thank you, thank you THANK YOU for believing in me, supporting me, and lifting me up. This book is OURS.
And now, as I’m writing this, I’m sitting in the green room at the Today Show, about to continue this wild, beautiful experience on a much bigger stage.
I keep thinking about how much of this journey has been about intention- still showing up, even when I’m tired or overwhelmed. Intention has taught me that moving quickly doesn’t mean I have to abandon myself in the process.
I feel profoundly grateful for this life, for this work, and for all of you who have supported me, read the book, shared your stories, and connected with CREATE in your own way.
Thank you for being here for this chapter ✨
The Art of Intentional Dressing is available now at erinwalsh.com